Project Details
Client:
Tidewater Community College Educational Foundation
My Role:
Art Director, Graphic Designer
TCC Video Brochure
The idea was to create a strongly-branded leave-behind piece for TCC Educational Foundation fundraising special asks. This custom-made brochure is rechargeable with a standard USB cord. Upon opening the brochure, it plays up to three minutes of HD video and sound. The video was designed to be comprised of video and motion graphics "modules" that we could substitute in and out to personally tailor the brochure's content to the recipient, and then add personalized messages from VIPs for the ask. This brochure is designed to be brought in person, or is also sturdy enough to be sent via postal service.
I got to design the entire brochure itself, including the packaging. The videos and motion graphics are a work in progress.
We also came up with a companion folder the same size to accompany it if other printed proposals or materials needed to be included.

The outer protective packaging (top) the exterior of the brochure, which contains the video brochure (lower left) and the packaging for the USB charging cable (lower right).

Interior view of the video brochure. There are buttons for the video and volume, and a flap on the verso to hold any printed materials supporting the message.